The Dallas Mavericks have gained a reputation for being one of the NBA’s most high-tech franchises, but, even so, their newest innovation is still surprising — tickets that turn into basketball games when viewed through a smart phone.
This innovation, taking effect through the “Mavs AR” app for playoff tickets, utilizes Qualcomm’s and Big Play AR’s “augmented reality” that superimposes interactive 3-D content on top of the real world, according to NBA.com.
Basically, when you look at your Mavs playoff ticket through a smartphone camera, an interactive basketball game unfolds.
The app is currently available only for the Android operating system.
