The United States Soccer Federation is demonstrating what over $1 million and 18 months of work can buy in terms of a new look.
U.S. Soccer unveiled its new crest Monday, updating the badge that appears on national-team jerseys, scarves and other memorabilia for the first time since 1995. Gone is the flying soccer ball, three stars and 11 stripes of the old crest. Here is a new, streamlined look in which “USA” features prominently over 13 stripes.
New #USSF crest is out! #USWNT pic.twitter.com/NALA5xuqNw
— The Equalizer (@EqualizerSoccer) February 29, 2016
U.S. Soccer began working on the new logo in the fall of 2014, according to The New York Times. The years-long effort cost “seven figures,” which included the price of a promotional campaign in which U.S. Soccer sent over 10,000 packages and a virtual reality video to various players, fans and celebrities.
The reaction to U.S. Soccer’s new look has largely been positive.
Happy Monday to me #OneNationOneTeam pic.twitter.com/TRDgvR92BR
— Marge CAMPEON CAPO 🌟🦇 (@Oh_Marge) February 29, 2016
Love the new crest! #onenationoneteam pic.twitter.com/hfsnDqQfgA
— Julie Ertz (@julieertz) February 29, 2016
new crest looking good 😻🇺🇸 thank you @ussoccer for sending us a surprise here in Grenada #onenationoneteam #u17wnt pic.twitter.com/ESnqvrLiUx
— K (@karinardrigz) February 29, 2016
Lookin' good @ussoccer ! Check out their new crest #OneNationOneTeam pic.twitter.com/niW4tJCc4T
— Robin Roberts (@RobinRoberts) February 29, 2016
https://twitter.com/GeoffCameron/status/704319064479547392
The next generation #USMNT and I with the new crest. We will both be proud to wear it! #OneNationOneTeam @ussoccer pic.twitter.com/gLx9jmhdTC
— brad guzan (@bguzan) February 29, 2016
Thumbnail photo via Thomas B. Shea/USA TODAY Sports Images
